Project The Museum

Amidst the hectic bustle of Milan Design week, where many a visitor burns out on the onslaught of exhibitions vying for their attention, we introduced a space of restorative calm, serenity, and singular focus. This temporary installation, while containing the archetypical qualities of a conventional museum, deconstructed the composition of spaces to create an experience of grandeur within half-scale architecture. Constructed in matt blue MDF panels, the structure sat softly in, yet in intriguing contrast with the central courtyard of Palazzo Clerici. The Museum showcased the Netherland’s creative industry, touching on disciplines of architecture, photography, music, design, fashion, VR, film, and digital communication. A singular route shielded the visitor from distractions, enabling full immersion and focus. As they moved from one space to the next, each structure presented its own character, endowing the journey with a sense of suspense.