Project Sony Office
A’DAM stands for Amsterdam Dance And Music. The recently renovated 60s icon, located on the banks of the IJ river, is home to several nightclubs and leading international music companies including Massive Music, Wink, ID&T, Gibson and now Sony Music Entertainment.
We freed the magnificent views from obstruction by placing enclosed functions near the core of the floor plan, also allowing the concrete facade to claim the spotlight. A homage to the experience of music, the core resembles the inside of an amplifier, the stairs double as a bar, and the vinyl boardroom table transforms to a DJ-booth. Paying special attention to the lighting system, LED strips placed on the grid ceiling illuminate the acoustic spray, creating a hyper-diffuse light effect, eliminating shadows.
While in the music industry, work and play are very much intertwined, the design seeks to separate the two and give each their own space. This way, one can either be fully focussed at work or fully relaxed at play. We emphasised this division through a radical material palette: grey and green, and nothing in between.
Location Amsterdam, NL
Program Office
Client Sony Music Entertainment
Team Remi Versteeg, Gijs Baks, Joost Baks, Stijn de Weerd, Daniël Ankoné, Daan van Gool
MEP engineers Van Losser BV, Rijssen Dave Smit + John Uitentuis, Amsterdam
Contractor Roord Interieurbouw
Styling Jules David, Amsterdam
Plants Het Groenlab, Amsterdam
Lightning Invent Design, Amsterdam
Furniture Lensvelt, Amsterdam
Photography Peter Tijhuis
Gross floor area 800m²
Status Completed in 2017
Collaboration Space Encounters
Honours
Winner ARC17 Interior Award, 2017