Project Senso
More than just a showroom, this new interior was conceived as an inspiring hub - a space where experience and interaction take the lead. The seamless transition between floor and wall finishes creates the freedom to shape the architecture from within. A continuous ribbon-like gesture runs through the space, acting as the project's guiding principle. It defines a spatial choreography, carving out subrooms with programmed niches along the way.
At key points, precise cuts have been made to open up views and guide movement, creating clarity. The routing is deliberately layered - offering glimpses and surprises rather than full exposure. As you venture deeper into the building, the tone subtly shifts: the Senso floor gradually darkens, a nearly imperceptible transition that enhances spatial depth and mood.
This is not a showroom where products wait to be admired. It is a place that invites you to explore, pause, and engage - designed to reflect the brand’s ambition and to foster connection.
At key points, precise cuts have been made to open up views and guide movement, creating clarity. The routing is deliberately layered - offering glimpses and surprises rather than full exposure. As you venture deeper into the building, the tone subtly shifts: the Senso floor gradually darkens, a nearly imperceptible transition that enhances spatial depth and mood.
This is not a showroom where products wait to be admired. It is a place that invites you to explore, pause, and engage - designed to reflect the brand’s ambition and to foster connection.
Location Los Angeles, USA
Program Office, retail, showroom
Client Senso
Floor Area 275m2
Status Completed in 2024
Project Team Remi Versteeg, Kathryn Mallory, David van den Blonk
